Brand Embassy: From startup accelerator to Red Herring awarded global business

Lecturer:     Vít Horký
Date and time: 29th April 2014, 9:15–10:45 (Tuesday)
Place:       lecture room T9:105, FIT CTU, 9 Thákurova Street, Prague
Language: English


Vit will share with you a story of how Brand Embassy made it from a single idea and access to a lot of redbulls to an internationally operating company with 9 offices worldwide and over 50+ companies using their product for social customer service in just 2 years. He will share what went well, but also many mistakes that they made and you could potentially learn from when considering founding your own company.  

Short bio
In 2011, Vit co-founded Brand Embassy when he turned 25 due to his frustration with the agency world. Brand Embassy, a Red Herring awarded social media customer care technology firm, recently launched $1m seed round and opened up 6 world offices to complement Prague and London operations.
Vit is a founding member of Future Care Initiative, a global invite-only community of senior customer service and social media executives who want to drive innovation in customer service industry. Before Brand Embassy, Vit at the age of 17, founded his first company Inspiro Solutions, a Prague-based digital creative agency. Since then Inspiro became one of the leading social media agencies in CEE. He diversified his company portfolio by launching Inspiro Creative, a software distribution company, that became a Gold Partner of AVG Technologies and has served over 10,000 customers since that time.
He became publicly known as an Executive Officer of the Young Professionals Forum, a non-profit business networking organisation, in 2008. Recently, Vit became volunteering as a mentor to StartupYard, the Prague-based CEE startup accelerator.
Vit gained a BA degree (First Hons) at the University of Teesside (UK) in 2009 and has published several publications about Innovation in Customer Service and has spoken at 30+ conferences in the last 3 years.
About Brand Embassy
Brand Embassy software helps companies provide awesome customer service on social networks. It brings customer service to social media with its SaaS platform for managing service inquiries posted on Facebook, Twitter and other social networks. Brand Embassy software is used by Vodafone, Telefonica O2, T-Mobile, KIA, ING, Prezi, GE Money and other leading companies. Winner of the Red Herring Europe Award 2013, Brand Embassy was founded in Prague, the Czech Republic and has offices in Dubai, Latin America, Slovakia, Spain, Portugal, the United Kingdom, and the United States. More at


Last modified: 30.9.2019, 13:05